John J Mellencamp, previously known as Johnny Cougar, John Cougar, and John Cougar Mellencamp, is an American musician, singer-songwriter, painter, and actor. He is known for his catchy, populist brand of heartland rock, which emphasizes traditional instrumentation. Mellencamp rose to fame in the 1980s while "honing an almost startlingly plainspoken writing style that, starting in 1982, yielded a string of Top 10 singles", including "Hurts So Good", "Jack & Diane", "Crumblin' Down", "Pink Houses", "Lonely Ol' Night", "Small Town", "R.O.C.K. in the U.S.A.", "Paper in Fire", and "Cherry Bomb". Mellencamp is also one of the founding members of Farm Aid, an organization that began in 1985 with a concert in Champaign, Illinois, to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Genres - Rock, heartland rock, roots rock, folk rock, country rock. Associated acts - Martina McBride, Mason Brothers, Mitch Ryder, James McMurtry, Me'Shell Ndegeocello, Chuck D, India Arie, Trisha Yearwood, Little Big Town, Joan Baez.